Virtual Classroom

01 Jun 2020

It’s all about Marketing for Slots from Home or Office

Virtual Classroom

Player Profiles And Their Relevance To The Extended Marketing Mix For The Services Industry
 

“Explore all about marketing from home or the office and how better to analyse your own slot department” Lucien Wijsman, Trainer

 

What: The Casino Customer does not exist, there are -at least seven different categories of casino visitors, each with their own specific expectations and motivations when visiting a casino or an electronic casino (or when playing in an internet casino). Breaking it all down in three hours will help you understand the differences between the Player Categories

Download the agenda below...

Why: Get a better understanding of breaking down customers into categories

Who: This Virtual Classroom is recommended for anyone interested in slot machines and games. The aim of the course is to make delegates understand the relevance of breaking down customers into categories and the impact this has on Product, Price, Promotion, Placement, Physical Environment, Personnel and Process management

When: From 7am PDT / 10am EDT / 3pm BST / 4pm CEST on three days:

  • Day 1: Monday, 1 June: Player Profiles and their Relevance to the Extended Marketing Mix for the Services Industry

The aim of the session is to make delegates understand the relevance of breaking down customers into categories and the impact this has on Product, Price, Promotion, Placement, Physical Environment, Personnel and Process management

  • Day 2: Wednesday, 3 June: Slot Machine Myth and Maths

Different Players have different expectations from Product, Prize, Placement, Promotions, Physical Environment and Process Management. This module is about what players expect from the math model of games: what is volatility and why does it matter?

  • Day 3: Monday, 8 June: Management of Mystery Prizes

Different players have different expectations from Product, Prize, Placement, Promotions, Physical Environment and Process Management. This module is about how to tailor Mystery prizes to different categories of Players. Spoiler alert: A mystery Prize that satisfies all categories of players does not exist.

Trainer: Lucien Wijsman

Duration: 3 hours per day

Location: From your laptop!

Price: 600€* - book your place today

Download the Agenda:


Book Now

 

* Plus applicable taxes.

Note: this virtual classroom is published in collaboration with our partner, iGaming Academy. The above link will take you to iGaming Academy to complete your signing up for this Virtual Classroom session.

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