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Wendy Lawrence

Wendy Lawrence

Consultant

Wendy Lawrence is an experienced lottery professional having worked on both the operator and supplier side during her career. Wendy was a founder member of the initial Camelot UK National Lottery start-up team, creating, launching and managing National Lottery Instants.

For the last 12 years, Wendy has worked as a consultant within several of the leading lottery vendors working on strategy, business development and most specifically, interactive development and e-marketing.


An experienced ecommerce strategist and operator, with over 20 years of marketing experience, Wendy has pioneered innovation, being at the forefront of developing interactive customer strategy and marketing across a range of direct to consumer businesses in lottery, finance, retail and travel.

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