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Sportsbook Management Academy

With customers only ever a click away from the competition, with tightening regulations and margins under pressure, it is essential to understand what is required to run a successful online sportsbook.

The Sportsbetting Academy courses have been crafted to help managers from all business functions, and with varying levels of experience, to optimise the performance of their sportsbook operation.


Sportsbook Management

This two-day course has been designed for a broad audience - from start-ups to mature organisations, including operators, suppliers, regulators and others.

The delegates will explore the foundations of sportsbetting operations, from understanding operating models and licensing options, to customer acquisition, retention and segmentation, to odds compilation and trading. You will also consider the future outlook for sportsbooks and how you can stay ahead of your rivals in an increasingly competitive environment.


The course typically costs €1,995.

Course dates:



Sportsbook Marketing and Operations

This one-day marketing and operations stream intends to give delegates the knowledge required to take an idea for a new product through a development stage and finally to launch. You will also learn how creating effective marketing campaigns is a crucial task in order to grow or maintain your market share.


The course typically costs €995.

Course dates:

9 July, Amsterdam


Sportsbook Trading

This two-day trading stream will provide the delegates with an understanding of the mechanics of how your products work, how profit is made and should enable improvements in your business with fewer sleepless nights!


The course typically costs €995.

Course dates:

9 July, Amsterdam


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What will you learn?

  • Reduce risk and save time and money by discovering which models, platforms, and services you should implement in your sportsbook
  • Understand current and future market trends to improve your offering whilst protecting and enhancing your revenues
  • Deepen your knowledge of bookmaking principles to enable you to offer attractive, competitive odds whilst safeguarding margin
  • Conceptualise, develop, and launch new products - allowing you to stand out in your key markets
  • Learn which marketing strategies to adopt to acquire the right customers for your operation
  • Reduce churn by developing your understanding of tactics to deploy to increase loyalty and retain customers
  • Discover how to analyse your business data to help you accurately plan, measure and monitor results, whilst fostering continuous improvement in your sportsbook
  • Assess and evaluate future opportunities and potential threats to your operation in order to make decisions that future-proof your business


The courses are provided in thought leadership with





Booking for three or more passes?

With our in-house training option, our expert trainer can come to you, tailor the programme to suit your business, whilst you can save up to 30% per head on travel, accommodation, and other costs. Find out more here

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