Casino Marketing Academy

The Casino Marketing Academy is an intensive two-day programme that will analyse each area of the services marketing mix in order to increase the ROI of your land based casino marketing. The course will teach how to optimise the ROI of your marketing through not only improving skills across all aspects of marketing communication and promotions, but how to better understand your customers, building a brand, social media, agency management and much more. Attendees will come away with a Marketing Plan, ROI Campaign Template and Social Advertising Guidelines.

Each Casino Marketing Academy is tailored to the market and requirements of the attendees and typically takes place over 2 days.


Course dates:

17th - 18th June 2019

Location: Haarlem


13th - 14th November 2019

Location: Haarlem


The course typically costs €1,995.

Course Benefits

• Recognize your Casino Guests and their expectations

• Strategic Marketing and Media Planning put into Casino practice

• How to calculate the ROI on promotions before creating them

• How to plan and brief a promotion

• Why and how should you use Social Media

• How to build and grow your Brand



ROI models for promotions
Tools for social media monitoring and analysis
Communication plan template
How to build your brand